Recently in Ethical Advertising Category

Finally a bright spot in a world that needs help-Check out this new website called TakeMeImFree.com You will see a new way of thinking.   MORE >>

When I started this blog in August, I commented that a company's sales message needed to be real and that marketers needed to build consumer trust in their brands.  MORE >>

Go to www.wamu.com, the bank that had the most inane advertising of all time; the bank that targeted minorities and low-income people into, amongst other things, bait-and-switch mortgages.  MORE >>

In my previous entry I spoke about the ethical advertising agency process in terms of how it affects clients. This entry is about what it means to consumers.  MORE >>

Traditional advertising agencies make most of their profit by placing media on which they earn 15% commission. The more a client spends on media the more profitable the agency becomes.  MORE >>

Released in 1990, the movie, Crazy People starring Dudley Moore, is about an advertising executive who suffers a nervous breakdown and winds up in a mental institution.  MORE >>

Even though many companies sell similar goods and services, putting diligent marketing research time in can help solidify what attracts repeat customers. It may be customer service, quality of product, store environment, brand experience or one of many other variables.  MORE >>