Recently in Business Ethics Category

Just when you think that the news can't get any worse in the world of decaying to non-existent business ethics, along comes the Bernard Madoff story.  MORE >>

With all the financially negative news pointing to a global recession, if not a depression, I wonder, what good can come from this collapse in the economy.  MORE >>

As a company grows, several factors emerge that make it challenging to maintain the brand essence that has contributed to that growth.  MORE >>

When I started this blog in August, I commented that a company's sales message needed to be real and that marketers needed to build consumer trust in their brands.  MORE >>

Go to www.wamu.com, the bank that had the most inane advertising of all time; the bank that targeted minorities and low-income people into, amongst other things, bait-and-switch mortgages.  MORE >>

I was overcome by the irony while watching the New York Yankees game on the evening of Tuesday, September 16, by the juxtaposition of Jason Giambi and AIG.  MORE >>

In my previous entry I spoke about the ethical advertising agency process in terms of how it affects clients. This entry is about what it means to consumers.  MORE >>