I Didn't Think I Needed a Depression to Make My Point But...

When I started this blog in August, I commented that a company's sales message needed to be real and that marketers needed to build consumer trust in their brands. I spoke about false claims concerning corporate products and services and underhanded sales tactics. Boy, have we come a long way since then!

The world economy stands on the brink of collapse and not a day passes that we don't hear the word, depression. In my third blog entry I said, "Two important keys to business success are honesty and ethics. A company that lies will fail somehow at some point. Maybe it won't go out of business, but the bill that corruption delivers must eventually be paid." I am sad to say that my point has now been solidly proved.

It is time to rebuild the broken paradigm. Businesses need now, more than ever, to embrace ethics, in their mission statements, the way they treat their workers and in their advertising and marketing efforts. If you agree with me that consumers were cynical before, what do you think they are now? The time has come to return to our roots and give true information to the people, about our companies' value in the marketplace, in the news we listen to and in all communications we have with our fellow human beings.

If a company can survive this wave and utilize truth in advertising, they might just become one of the next giants of industry.